Target Decision Makers
Inside State Government is an online publication that provides a bridge for organisations around the world to get in front of decision makers throughout Australian State Government.
We are your trusted online site for all news, information and events relating to State Government throughout Australia. Our weekly e-News has a high number of opt-in subscribers and is delivered directly to the inbox of decision makers and Public Servants at all levels of State Government.
Our Editorial team bring you the latest updates from State Government and services as well as providing industry expert opinion pieces along with views and analysis of procurement and policy administration.
Published by JSLmedia, Inside State Government is a niche online publication measured by audience analytics. If your goal is to target decision makers in State Government, we are the right audience for you!
Why advertise with Inside State Government?
6 states, 2 territories
$194 billion
Total cash wages and salaries for total Public Sector
1,713,500
State Government employs 79% of the total Public Sector
$154 billion
Total cash wages and salaries of State Government
Our Audience
The primary target audience for Inside State Government are Public Servants and decision makers working in State Government & Territories throughout Australia.
There are 6 States (New South Wales, Victoria, Queensland, South Australia, Western Australia & Tasmania) and 2 Territories (Australian Capital Territory & Northern Territory).
State Government employs 1,713,500 people which is nearly 79% of the total Public Sector (as at June 2022).
In 2021-22, State Government total cash wages and salaries paid were $154.78 billion.
The overall Public Sector’s largest employers by Industry are :
- Public Administration and Safety (673,500)
- Education and Training (652,200)
- Health Care and Social Assistance (599,500)
- Transport, Postal and Warehousing (76,900)
- Electricity, Gas, Water and Waste services (52,200)
*Source ABS Australian Bureau of Statistics January 2023
Our Marketing Solutions
Display - Homepage Advertising
Inside State Government Homepage Display Advertising is the ideal medium to promote your organisation to our engaged audience. Display Advertising helps create initial interest and build brand awareness in your product or campaign.
Display Advertising can be very effective in familiarising and promoting your brand or product to decision makers with an intent to purchase. Although display ads typically do have lower click-through rates than search campaigns, they are able to reach a much larger audience and offer an excellent ROI .
Display Advertising is available in various sizes across desktop & mobile devices and have a minimum 33% SOV. (share of voice)
Ad Sizes
• Billboard: 970 (w) x 250 (h) pixels
• Leaderboard: 728 (w) x 90 (h) pixels
• Half Page Rec: 300 (w) x 600 (h) pixels
• MREC: 300 (w) x 250 (h) pixels
• Mobile Billboard: 320 (w) x 100 px (h) pixels
• Mobile Leaderboard: 320 (w) x 50 (h) pixels
Display - Category Sponsorship
Inside State Government content covers all aspects of categories for the State and Territory Public Service. Category Sponsorship gives advertisers the ability to exclusively promote their brand or product through specific targeting of an individual category.
As an example, advertisers attempting to reach an audience interested in Technology, will see their Display Adverts appear across all Inside State Government articles relating to Technology and all its sub categories.
Category Sponsorship allows advertisers the ability to not only target, but dominate a category and effectively build brand awareness to our highly engaged audience.
Available Categories
• News
• Technology
• Fleet
• Security
• Infrastructure
• Finance
• Health
• Procurement
• Human Resources
• Sustainability
• Education
• Emergency Services
• Training
• Awards
• Senior Appointments
• Conferences/Events/Expos
Ad Sizes
• Billboard: 970 (w) x 250 (h) pixels
• Half Page Rec: 300 (w) x 600 (h) pixels
• MREC: 300 (w) x 250 (h) pixels
• Mobile Billboard: 320 (w) x 100 px (h) pixels
Display - Audience Extension (First Party Data)
Audience Extension is an evolution of what most know as ‘retargeting’. It allows advertisers to turbo boost their Display Advertising campaigns by engaging with our niche audience via Inside State Government "first party data".
From a single website visit, advertisers can target Inside State Government readers wherever they search across the Google network, meaning potential clients are continually reached during website browsing.
Each Audience Extension campaign must contain at least one Display Advert size, however campaigns are most effective when utilising the entire Display Ad suite. The more ad units used allow campaigns to be the most effective as they fill unused inventory wherever our audience browses across the google network.
Client display ads do need to have brand affiliation to be approved by Google, advert text must include ‘PAID PARTNER’ - Inside State Government.
Ad Sizes
• Billboard: 970 (w) x 250 (h) pixels
• Leaderboard: 728 (w) x 90 (h) pixels
• Half Page Rec: 300 (w) x 600 (h) pixels
• MREC: 300 (w) x 250 (h) pixels
• Mobile Billboard: 320 (w) x 100 px (h) pixels
• Mobile Leaderboard: 320 (w) x 50 (h) pixels
Sponsored Content
An ideal way to connect with the thousands of Inside State Government readers who visit our online network each week. Your sponsored content will appear on our homepage and in mail-outs to our readers - connecting your identity and message to our respected Inside State Government brand.
Sponsored content is the perfect way to showcase your product or service, discuss relevant industry topics or build awareness of new products or initiatives.
Specifications
• up to 750 words
• Material supplied by client (subject to editorial approval)
• 1 x article post in weekly e-News
• 1 x article post boosted through our Social Media channels
• 3 x display adverts accompany this strategy
Ad Sizes
• Billboard: 970 (w) x 250 (h) pixels
• Half Page Rec: 300 (w) x 600 (h) pixels
• MREC: 300 (w) x 250 (h) pixels
• Mobile Billboard: 320 (w) x 100 px (h) pixels
Native Content
Expertly written commissioned content by our experienced journalists. Native Content articles follow a natural and organic style which is consistent with the editorial style of Inside State Government.
Articles can be written in either an interview style, Q&A format or as a number of articles in a series.
Short story version - up to 500 words
Long story version - up to 1200 words.
Specifications
• 500 - 1200 words
• two feedback revisions per article
• 1 x article post in our daily e-News
• 1 x article post boosted through our Social Media channels
• 3 x display adverts accompany this strategy
Ad Sizes
• Billboard: 970 (w) x 250 (h) pixels
• Half Page Rec: 300 (w) x 600 (h) pixels
• MREC: 300 (w) x 250 (h) pixels
• Mobile Billboard: 320 (w) x 100 px (h) pixels
White Paper
White Papers are used by governments to outline a policy proposal or proposed legislation. White Papers are often released to foster discussion and feedback.
A whitepaper is a persuasive, authoritative, in-depth report on a specific topic that presents a problem and provides a solution. Marketers create whitepapers to educate their audience about a particular issue or explain and promote a particular methodology.
Promote your whitepaper with Inside State Government through our dedicated platform that reaches our subscriber base on a daily basis with our newsletter ad free.
Solus EDM Blasts
Solus EDM Blasts (electronic direct mail) are the most effective way to promote your product or brand directly to our e-News subscribers.
Your marketing message is delivered directly to their inbox providing an exclusively targeted approach to generate quality leads.
Inside State Government Solus EDM Blasts continually deliver higher than industry average click through results and offer an excellent ROI.
• Exclusive Marketing
• Track Results
• A/B Testing
• Scheduling
Inside Government Solus EDM Blasts
Average open rate: 31.96%
Average CTR: 6.26%
*Average for Solus EDM Blasts July 2022 - June 2023
Government Email Campaigns
Average open rate: 28.77%
Average CTR: 3.99%
*Industry Average email campaigns - intuit Mailchimp
Conferences and Events Listing
Professional development, training opportunities, and keeping up to date with the latest technology make attending a number of conferences and events each year essential for just about every public servant.
At Inside State Government we value & support event companies from around the world, as we understand in this ever changing environment there are always new ways evolving to gain exhibitor & delegate support.
We offer a great opportunity for companies to partner with Inside State Government to brand action events. Conference and Event Listings feature in our website events calendar and weekly e-News.
Requirements
As a paid partner we will require the following:
- Image 450 (W) x 375 (H)
- Heading (Event Name)
- Body Copy up to 300 words + links
Brands we work with
Let's Talk
To find out more about how Inside State Government can be a part of your marketing solution or request a copy of our media kit please fill out the form below and we will be in touch shortly.
