With our pay-per-click marketing (PPC) expertise, we can help take your accounts to the next level. We customise strategy and reporting tailored to your needs. We provide the support and guidance you require to accomplish your goal, be it maximising return on investment, increasing leads, or driving brand awareness.

Your SEO may already be good enough, but it could be better. SEM complements SEO. You can use it to determine which keywords to target and align it with your SEO accordingly. A common misconception is that as savvy search engine users, we often skip past the paid advertisements and opt instead for the first organic listing under the assumption that it has ‘earned’ this position due to its superior relevance to our needs. While a significant proportion of first clicks does go to this first organic result, the value of paid advertising cannot be underestimated. If you’re already at the top spot in organic search, you can use SEO to further push out your competitors.

SEM is a way for customers to find your business using paid campaign methods in order to appear in search results.

SEO is a way of improving the quality or quantity of website traffic through organic search results.

It can be, but only if you are not setting the right budget. SEM is a controlled investment. You can set a maximum cost-per-click for keywords, so you don’t have to spend more than you’re willing to on every click or acquisition. Your campaign will not allow you to spend more than your daily limit.